Dec 31, 2019
In today’s episode, we speak to Mike from the Ag Exchange Group about “A New Frontier For Grain Marketing.”
As farmers, we focus a lot of time and money on producing better crops to increase our yields. Rightfully so, as better crops and increased yields, tend to lead to increased farm revenues. This is every farmer’s end goal, isn’t it? Mike joins us today to share his thoughts on how farmers can maximize their crop production revenues. He believes that we are entering a new frontier for grain marketing and that by focusing on the marketing of our production, we are entering into what he calls the blue ocean strategy. This is where their online grain marketplace, CXN360, comes in. Short for Commodity eXchange Network, CXN360 connects sellers with buyers. The goal of their platform is to give farmers more connections to buyers, which means more choice, more control, and ideally more revenue. Mike posed the question, “In an increasingly competitive marketplace, where farmers are incredibly busy, how do you efficiently and effectively reach new buyers?
Join us as Tracy and Mike chat about the history of grain marketing, how producers are currently marketing their production, and buckle your seat belts as we take a deep dive into what Mike believes is the new frontier for grain marketing.
Did you enjoy the episode? Let us know what you think. Please leave us a message in the comments or email us at info@farmmarketer.com. We would love to hear from you!