Mar 18, 2020
Join Tracy and Dave in this three-part interview as they take a look at the current farming economy and discuss why now, more than ever, farmers need to be marketing their grain as the key strategy to unlocking higher profits on their farming operation. They discuss the obstacles that farmers often face when it comes to marketing their grain, and why these common behaviors tend to cause farmers to freeze up and miss securing higher prices for their grain. Dave gives actionable advice on how farmers can overcome the fears that are associated with grain marketing. It is these same fears that hold farmers back and cause missed revenue opportunities.
They round the interview off with a lively discussion about the power of an advisor, and how even the best at their craft use a coach to train, mentor and improve their performance. Dave asks a million-dollar question to get farmers thinking: “What if Tiger Woods didn’t have a coach?” Where would he be? Are you interested in unlocking higher profits on your farm? If so, you won’t want to miss this lively discussion between Tracy and Dave.
Part #2 – Overcoming Fear to Make Better Decisions How are you marketing grain on your farming operation? Tracy and Dave review how the majority of farmers are currently selling their grain. Tracy asks, are they proactively selling or just picking up the phone the day they need to sell grain in order to free up bin space or to generate revenue to pay upcoming bills? His answer may or may not surprise you. With increasingly narrowing margins, learning how to market your grain should no longer be an optional activity on your farm. The growers with the sharpest pencils, and highest crop revenues, all have a strong grain marketing plan in place at all times. They discuss some of the physical and mental hurdles that farmers deal with when it comes to making the decision to proactively market their grain.